How to sell online — guides by platform and country
Plain reference material on marketplace fees, taxes, and platform tradeoffs across Europe, the UK, and the US. No fluff, no funnel.
Fee movements
- eBay (private) (2024) — Final value fee cut to £0 for UK-resident private sellers (most categories, excl. motors).
- Depop (2024) — 10% selling fee removed for UK/GBP sellers — payment processing only now.
- Etsy (2026-06-22) — UK regulatory operating fee rising from 0.25% to 0.48% of the order total. ~ Estimate
- Etsy (2026-06-22) — France regulatory operating fee rising from 0.47% to 1.14% of the order total. ~ Estimate
- Etsy (2026-06-22) — Italy regulatory operating fee rising from 0.32% to 0.80% of the order total. ~ Estimate
- Etsy (2026-06-22) — Spain regulatory operating fee rising from 0.72% to 0.88% of the order total. ~ Estimate
Seller-Keep Score
How much of a £100 sale you keep after fees — from sourced data. Higher is better.
- Vinted 100/100
- eBay (private) 100/100
- Depop 96.8/100
- Etsy ~ Estimate 88.89/100
Platform guides
How to actually list and sell on each marketplace — Vinted, eBay, Amazon, Depop, Facebook Marketplace, Kleinanzeigen, Marktplaats, Allegro, Tradera, Blocket, Leboncoin.
How to Sell a Bike Online in Europe: Platforms and Tips 2026
Selling a bike online in Europe requires choosing between general marketplaces with high traffic and specialist...
How to Sell Books Online in 2026: Best Sites and What They Pay
Selling books online can range from instant buyback for a few euros to listing rare editions for hundreds. The...
How to Sell a Car Online in the UK: Platforms and What to Avoid 2026
Selling a car online in the UK gives you access to millions of buyers, but it also attracts scams, fake payment...
How to Sell Clothes Online in Europe: Best Platforms Compared 2026
Selling clothes online in Europe gives you access to millions of buyers across dozens of platforms. But not all...
How to Sell Electronics Online: Which Platform Pays the Most in 2026
Selling electronics online can be profitable, but platform fees and payment processing costs eat into what you...
How to Sell Furniture Online Without Getting Scammed: Safety Guide 2026
Selling furniture online attracts scammers because transactions are often local, high-value, and involve cash or...
Fees & taxes
What every marketplace really takes per sale, plus when you owe tax in the UK, Germany, the Netherlands, and the US.
Amazon Seller Fees in Europe 2026: FBA Costs Country by Country
Selling on Amazon in Europe means navigating country-specific fee structures, FBA (Fulfillment by Amazon) costs, and...
Do You Pay Tax Selling on eBay in the UK? 2026 Rules Explained
Most people selling second-hand items on eBay in the UK don’t owe tax. HMRC (His Majesty’s Revenue and Customs)...
Do You Pay Tax Selling on Vinted in the Netherlands? 2026 Rules
Most people selling second-hand clothes on Vinted in the Netherlands don’t owe tax. Dutch tax law treats occasional...
Do You Pay Tax Selling Online in Germany? What the Law Says 2026
Most people selling second-hand items on platforms like Vinted, Kleinanzeigen, or eBay in Germany don’t owe tax....
eBay Fees in the UK 2026: Full Breakdown for Private Sellers
eBay UK’s fee structure changed significantly in 2022 when the platform moved to “managed payments” and revised its...
How Much Does Etsy Take Per Sale in 2026: Full Fee Breakdown
Etsy charges multiple fees on every sale: a transaction fee, payment processing fee, and listing fee. Understanding...
Comparisons
Head-to-head: Kleinanzeigen vs eBay, Vinted vs Marktplaats, Depop vs Vinted, and other matchups that actually move sales.
eBay vs Depop vs Vinted for Selling Clothes: Which Pays More in 2026?
If you have clothes to sell, three platforms dominate the conversation in the UK and Europe: eBay, Depop, and...
Kleinanzeigen vs eBay Germany 2026: Where to Sell Second-Hand
Kleinanzeigen vs eBay Germany 2026: which platform sells faster for clothes, electronics, furniture, and second-hand...
Vinted vs eBay vs Facebook Marketplace: Which Pays More in 2026
Choosing the right platform determines how much you keep per sale. Vinted, eBay, and Facebook Marketplace have...
Vinted vs Marktplaats: Which Pays More in the Netherlands 2026?
Vinted vs Marktplaats in 2026: which Dutch platform pays more for clothes, furniture, electronics, and bulk lots....
Selling skills
Photos that sell, pricing second-hand items, shipping safely, writing descriptions, and avoiding scams across any platform.
How to Avoid Scams When Selling Online: Red Flags and Rules
Scammers target online sellers with fake payment confirmations, overpayment schemes, and phishing attempts. Most...
How to Price Second-Hand Items to Sell Fast
Pricing determines how fast your item sells. Price too high and it sits for weeks. Price too low and you leave money...
How to Ship Items Sold Online: Cheapest Options in Europe
Shipping costs eat into profit margins. Finding the cheapest reliable option requires understanding weight brackets,...
How to Start Selling Online With No Money in 2026
You don’t need money to start selling online. Free platforms, items you already own, and zero-inventory business...
How to Take Photos of Items to Sell Online: Simple Guide
Good photos are the difference between an item that sells in 24 hours and one that sits for weeks. Buyers can’t...
How to Write a Product Description That Actually Sells
A product description has one job: remove every reason a buyer might hesitate. Good descriptions answer questions...
Best-of & alternatives
Curated picks — best apps to sell locally, best platforms for second-hand clothes in Europe, Vinted alternatives, and country-specific marketplace shortlists.
Best Apps to Sell Stuff Locally in 2026: Country by Country
The best app for selling locally depends on where you live. While Facebook Marketplace has massive reach globally,...
Best Online Marketplaces in Germany 2026
Germany’s online marketplace landscape is dominated by a few major platforms with distinct specializations....
Best Online Marketplaces in the Netherlands 2026
The Netherlands has a mature online marketplace ecosystem dominated by a few major platforms. Marktplaats handles...
Best Platforms to Sell Second-Hand Clothes in Europe 2026
The best platform for selling second-hand clothes in Europe depends on what you’re selling and where you live....
Vinted Alternatives in Europe 2026: 7 Platforms Compared
Vinted alternatives in Europe 2026: Depop, Wallapop, Kleinanzeigen, Marktplaats, Vestiaire, eBay, and Rebelle...
Where to Sell Online in Europe: Platform Guide by Country
The best platform for selling online in Europe depends on where you live. While Vinted and Facebook Marketplace have...