Selling on Amazon in Europe means navigating country-specific fee structures, FBA (Fulfillment by Amazon) costs, and VAT obligations across multiple marketplaces. Amazon charges referral fees, fulfillment fees, and storage fees—all of which vary by product category, size, weight, and country.
Here’s a complete breakdown of Amazon seller fees across the major European marketplaces in 2026: UK, Germany, France, Italy, and Spain.
Amazon’s Core Fee Structure
Amazon charges three primary fees on every FBA sale:
- Referral fee — Percentage of sale price (8%–15% depending on category)
- FBA fulfillment fee — Per-unit fee based on size and weight
- Monthly storage fee — Charged per cubic foot or liter stored in Amazon warehouses
Sellers using FBM (Fulfillment by Merchant) avoid FBA fees but handle shipping, customer service, and returns themselves. Most professional sellers use FBA for Prime eligibility and logistical simplicity.
Referral Fees: Category-Based Percentage
Amazon takes a percentage of each sale as a referral fee. The rate varies by product category:
- Electronics, cameras, computers — 8%
- Books, music, video, DVD — 15%
- Clothing, shoes, jewelry — 15%
- Home & kitchen, furniture — 15%
- Toys, baby products — 8%–15% (varies by subcategory)
- Health & personal care — 8%–15%
- Sports & outdoors — 15%
Most categories charge 15%. The referral fee applies to the total sale price including item price and any gift wrap charges, but excludes shipping (for FBM) and VAT.
Example: You sell a €50 jacket (clothing category, 15% referral fee). Amazon deducts €7.50 as the referral fee.
FBA Fulfillment Fees: Size and Weight Tiers
FBA fulfillment fees depend on product dimensions and weight. Amazon categorizes products into size tiers:
- Small standard-size — Up to 45cm longest side, max 1kg
- Large standard-size — Up to 45cm longest side, 1kg–12kg
- Small oversize — 45cm–60cm longest side, up to 15kg
- Medium oversize — 60cm–120cm longest side, up to 30kg
- Large oversize — Over 120cm or over 30kg
Fulfillment fees vary by country. Here are example fees for a small standard-size item (under 1kg, common for books, small electronics, clothing):
- Amazon UK — £2.19–£2.89 depending on exact weight
- Amazon Germany — €2.93–€3.52
- Amazon France — €2.93–€3.52
- Amazon Italy — €2.93–€3.52
- Amazon Spain — €2.93–€3.52
Fees increase significantly for larger and heavier items. A large standard-size item (5kg) might incur a £4.50–£6.00 fee in the UK or €5.00–€7.00 in Germany.
Amazon updates fee schedules twice per year (typically in February and August). Always check the current FBA fee calculator in Seller Central for exact costs.
Monthly Storage Fees
Amazon charges monthly storage fees based on the volume your inventory occupies in their warehouses. Rates are measured per cubic meter or liter and vary by season:
Standard-size items (January–September):
- UK — £0.75 per cubic meter per month (approximately £0.00075 per liter)
- Germany, France, Italy, Spain — €26 per cubic meter per month
Standard-size items (October–December, peak season):
- UK — £2.40 per cubic meter per month
- Germany, France, Italy, Spain — €36 per cubic meter per month
Oversize items incur higher storage fees. Long-term storage fees (items stored over 365 days) add an additional penalty charge.
For most sellers, storage fees are minor compared to referral and fulfillment fees unless you’re holding slow-moving inventory for months.
Complete Example: €50 Item Sold via FBA in Germany
Item price: €50
Category: Clothing (15% referral fee)
Size tier: Small standard-size (under 1kg)
Buyer pays VAT separately (19% in Germany): €9.50
Fees deducted:
- Referral fee (15% of €50): €7.50
- FBA fulfillment fee (small standard-size): €3.20
- Monthly storage fee (1 month, 0.01 cubic meters): €0.26
- Total fees: €10.96
You receive: €50 – €10.96 = €39.04
Effective fee rate: ~22% of sale price before accounting for product cost, shipping to Amazon warehouse, or other expenses.
Pan-European FBA: Cross-Border Fees
Amazon offers Pan-European FBA (PAN-EU), which allows you to store inventory in multiple European warehouses and fulfill orders locally across all EU marketplaces. This reduces delivery times and costs for buyers.
Key points:
- No additional fulfillment fees for cross-border orders within the Pan-EU network
- Storage fees apply per country where inventory is held
- You must register for VAT in every country where Amazon stores your inventory (typically 5–7 countries)
- Amazon automatically distributes your inventory across warehouses based on demand forecasting
PAN-EU simplifies logistics but increases VAT compliance complexity. Most sellers use a VAT service provider to manage multi-country filings.
European Fulfillment Network (EFN) as Alternative
If you don’t want to register for VAT in multiple countries, you can use EFN (European Fulfillment Network). With EFN:
- You store inventory in one country (e.g., Germany)
- Amazon ships cross-border to other EU marketplaces from that single location
- Amazon charges an additional cross-border fulfillment fee (typically €2–€5 per unit depending on destination)
- You only need VAT registration in the country where inventory is stored
EFN simplifies VAT but increases per-unit costs and delivery times compared to PAN-EU.
VAT Obligations for European Sellers
Amazon automatically collects and remits VAT on behalf of sellers for sales within the EU under the One-Stop Shop (OSS) system introduced in 2021. However, sellers are still responsible for:
- Registering for VAT in their home country
- Filing VAT returns quarterly or monthly (depending on country rules)
- Registering for VAT in any country where they store inventory (if using PAN-EU)
- Reclaiming VAT on business expenses (Amazon fees, shipping to warehouses, packaging)
VAT rates vary by country:
- UK — 20%
- Germany — 19%
- France — 20%
- Italy — 22%
- Spain — 21%
Amazon displays prices inclusive of VAT to buyers and remits VAT directly to tax authorities. Sellers receive the net amount after VAT is deducted.
Additional Fees to Consider
Beyond core fees, Amazon charges for optional or penalty-based services:
- Subscription fee — Professional seller account: £25/month (UK) or €39/month (EU). Individual sellers pay no subscription but incur a €0.99 per-sale fee
- Removal/disposal fees — If you request Amazon to return or destroy unsold inventory, fees range from £0.30–£3.00 per unit depending on size
- Long-term storage fees — Items stored over 365 days incur an additional £10 per cubic meter charge
- Refund administration fee — If a buyer returns an item, Amazon refunds the buyer but withholds the referral fee (you lose the sale and pay the fee)
FBA vs FBM: Cost Comparison
For a €50 item in Germany:
- FBA — Total fees: €10.96 (22%). You keep €39.04. Amazon handles shipping, returns, customer service
- FBM — Referral fee only: €7.50 (15%). You keep €42.50. You handle shipping (~€5), packaging (~€1), customer service. Net: ~€36.50
FBA costs more per unit but saves labor, unlocks Prime eligibility, and improves conversion rates. Most sellers find FBA more profitable despite higher fees due to increased sales volume.
When Amazon Europe Makes Sense
Amazon Europe is worth the fees when:
- You’re selling products with strong demand and at least 30%–40% profit margins to absorb 20%+ in fees
- You benefit from Amazon’s massive audience and Prime ecosystem
- You can manage VAT compliance across multiple countries (or pay a service provider €100–€300/month to do it)
- You’re comfortable with Amazon controlling customer relationships and data
For low-margin products or sellers wanting direct customer relationships, Shopify or standalone e-commerce may be more sustainable.
Summary
Amazon Europe charges 8%–15% referral fees plus FBA fulfillment fees (€2.93–€7.00+ depending on size/weight) and monthly storage fees (€26–€36 per cubic meter). Total fees typically consume 20%–25% of sale price. PAN-EU reduces delivery costs but requires VAT registration in multiple countries. EFN simplifies VAT but increases per-unit fulfillment costs.
Build Amazon’s fee structure into your pricing model from the start. A €50 item nets you around €39 after fees—ensure your product cost, inbound shipping, and overhead still leave acceptable margin after that deduction.
Related guides
- How to Sell on Amazon in Germany: FBA vs FBM Explained
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- Best Online Marketplaces in Germany 2026
- Where to Sell Online in Europe: Platform Guide by Country
- How to Sell on Amazon in the UK: FBA vs FBM for New Sellers 2026